Profile Feature.

Beauty Crush. 

Twenty four year old Samantha Sharene-Maria from London, who also follows the nicknames Beauty Crush, Sammi Maria and Miszmaria has created successful YouTube videos on tutorials about make-up, fashion advice, beauty and health products has converged to magazines such as cosmopolitan and won awards like best Beauty Vlogger 2011. “I create videos on makeup tutorials, my outfits, products I’ve been loving, health, advice and lots more really.” 

Joining YouTube on the 22^nd of july 2009 this was the start of a whole new world for Sammi. She started out by blogging through this she came across Kandee Johnson who is a famous YouTuber video blogger and from then was inspired to create her own channel. Today Sammi has 1,219,614 subscribers on her most popular YouTube channel and sets her channel up into different sections of videos; Styling, Beauty, Hauls, Advice and Monthly Favs. Starting from YouTube Sammi’s carried on spreading over other social media sites such a Twitter, Tumblr, Facebook, Instagram and Bloglovin’. Her twitter account has an astonishing 97.5k with followers such as Teen Vogue, CosmopolitanUK, and Topshop on Instagram 320,231 followers she is highly adored on social media.  Having all these different media platforms has allowed Sammi to create a real personal rapport with her fans, which is similar to her video’s. Sammi’s videos give the viewer a sense of friendship and loyalty, almost like she is the viewers best friend is how she address the audience making her really likably and making viewers want to follow her and subscribe to her.

“It’s opened up a whole new world of people who share the same interest and who are willing to listen to you and share with you they’re experiences and opinions. I don’t remember what I was doing before blogging and YouTubing! I’m so glad I have been able to meet and talk to so many lovely people through YouTubing.”

On January 28^th 2010 Sammi’s second YouTube channel was created. “Hey guys, I make beauty/fashion video’s on my main channel ‘Beautycrush’ but this is my vlog channel for all things random! Days in the life, thoughts trips etc!” With a 265, 063 subscribers this blog allows Sammi to set aside her beauty vlog and have a more personal video blog channel. In 2011 that’s when Sammi was awarded her first official award, Cosmopolitans Best Vlogger award. Through this, Sammi got the opportunity to work with Cosmopolitan in June 2013 which gave her followers and the public to have a face to face webcam chat with her advising any beauty questions or query’s.

A fan of beauty crush talks to us about her experience following her video blog. “I started following beauty crush from about the start of 2010. When I first followed her she was fairly new to YouTube and wasn’t as popular as she is now, which is nice to see how she’s progressed from how she looks, how her video blogs have changed. I found her when I was looking up different make-up tutorials and from the moment I watched one of her videos I was hooked. I follow all of her Twitter, Instagram, the lot and even follow the Tumblr fan pagers of her. She is a complete inspiration and really makes me want to follow in her footsteps on blogging. In all of her video’s she seems so laid back, and you can really see her personality, which makes her more relatable as a viewer. I will always follower her, she inspires me so much!”

I defiantly can see her going further into the media in the feature and spreading her brand to even more media platforms. By watching Sammi’s blogs and following her as a viewer it’s confirmed why this normal girl from London has become so popular. She is relatable, has a quirky sense in fashion, has tatto’s and hair every girl wishes she had.