Friday, 2 May 2014

Critical Reflection.

Introduction

This critical reflection demonstrates my academic journey through this Journalism course; how I have gained a clear understanding and proved my abilities of weaving journalism theory into my work. This report will include a discussion of my journalism work so far, examining the Journalistic processes involved through each of my projects and crucially, how this module has supported me in my development from an undergraduate standard to professional standard. As mentioned, I will firstly explain how I have applied theoretical studies to my practical work, analysing theories on the role of journalism in society, including relevant sources. Next, I will look at research of professionals and how their theories and work can inform and influence my present and future work and a deep examination of the skills journalists use every single day. Finally, a reflection on the process of the module, the skills developed, understandings I intended to reach, and how the process has developed my understanding of journalism as a more profound concept.

Application of Theoretical Studies

The change from a student to a professional journalist is a matter of a deep understanding and experience of a number of skills such as writing, presenting, interviewing, social media, research, filming, radio, recording and editing. Applying these skills to my work has aided me in understanding the following theories.
Inverted Pyramid

My portfolio work demonstrates the theory of the ‘Inverted Pyramid’.

 Starting from the most important information at the top: who, what, when, where, how and why, these I use when planning my write up’s as a checklist so I can keep updated with what I’m writing and to make sure I’m not missing any of the important information needed at the top of the pyramid. Next the body, the most crucial information; the subject, topic, argument, debate, issue, using evidence, photo’s, and support to back up the subject I am writing about. And thirdly all the other extra information, words that are going to interest the reader in wanting to carry on reading. My news report on ‘Secret Slums of North London,’ involving the lifestyle culture of illegal Romanian immigrants building slums in Hendon, was a prime example where I demonstrated the inverted pyramid. Starting with a bold headline, ‘secret slums’ being alliteration helps the attention grabbing of the audience. I then divulge into the cultural details of the article, providing in depth and accurate information with an edge of controversy to encourage discussion.

WHAT formula  (Holmes et al 2013) 

Secondly I then moved to the six W’s, putting the most important information at the top to then finish with interviews and facts. With this I also followed the WHAT formula (Holmes et al 2013) Both have helped me throughout my work to plan my work in detail and follow a structure with can guide me into creating a good piece of structured work. 


Skills of Journalists

Not only do journalists have the ability to write informatively and creatively, but other factors such as codes of ethics and morals, analysing and understanding in what circumstances it is morally right to publish something, are vital skills to consider. Ensuring the content of an article is completely correct is also imperative; if false information was published in piece, this could cost a journalist their job, a sentence in jail, or an extremely large fine on themselves or the company they represent. The main factor I believe a professional journalist should possess is exceptional communication skills. The ability to respectfully talk to people from all walks of life, from interviewing people with completely opposing cultures to professionals, critics, doctors who may have a completely different way of communicating. Though this excellent communication I believe should come with an understanding of people’s feelings, actions, behaviour and being able to recognize how to still get the information needed to build a trust and personal rapport with people. Following from this point it includes being professional when attending media events, networking, exchanging emails, meeting people, and creating contacts. “If the concentration and centralisation of editorial power are two distinctive features of the [British] national press, a third is the weakness of its professional culture. The British national press is strongly influenced by entertainment values and political partisanship, making it different from American print journalism, with its stress on balance, dispassion and a public duty to inform." James Curran: Submission to Leveson. 

 “Grab the reader by the throat in the first paragraph, sink your thumbs into the windpipe in the second and hold him against the wall until the tagline.” – Paul O’Neil.

 During this module I feel like it has given me the support to go from student to professional. All the workshops, talks, practices in interviewing, filming, working in groups, peer feedback has helped me look at myself as a journalist and assess myself in a way that I can change to mold myself into the perfect employee when looking into a career after graduating. In first year of University I was involved with the campus Radio, this gave me skills such as presenting live, live interviews, research, engineering, music production, research, DJ skills, understanding how radio works and informing and entertaining people. My show was a student confessions show where students would tweet in reveling to me their foolish secrets and doings as a student, which I would then broadcast and would also play music, interview students on what’s been happening around campus etc. After the experience of working in radio I wanted more work experience in different fields of journalism so from the summer between first and second year I applied for an journalist Internship at Guestlist.net a online and print newspaper for young people aged twenty to thirty, content included music, culture, travel, lifestyle and fashion. This seven-month intern really widened my eyes on what it was like to work in the media and how fast pasted and understanding that deadlines are most important. After my contract was up I moved on to a better opportunity with an online magazine called Bonafide Supernova, aimed at young people with articles based on fashion, beauty and lifestyle Bonafide supernova is part of Vice Blogging network. I got this position as online writer after sending an email to an old friend of my sisters, who we both went to school with, it was hard getting in contact with her but I kept trying and finally got the position. Online writer at Bonafide Supernova has given me the opportunity to not only practice my journalism skills but to also get invited to events, report and interview people and do a write up, if needed I can take a photographer with me, it’s just been the best opportunity for me to network and start getting talking to people in industry. This lead me to creating my own business card. When I get invited to these events I didn’t have anything to show I was writing on behalf of Bonafide Supernova, so these business cards could help me in a way that people could then see who I was working for and that I’m not just anyone, and was also a good way of getting my name out there and creating contacts. This year I have created a contact book of people I have met personally in the media industry. The workshop’s we had throughout the year such as ‘Introduction to pitching, ideas generation and setting up as a freelancer’ helped guide me to create the jump from being a student to professional.

 "The best freelance journalists usually have a good knowledge of current affairs and read lots of newspapers and magazines, as they are always on the hunt for new ideas or fresh angles." – Jan Murray.

In both my portfolio blog and my week by week notes of class blog, both prove my gradual change from student to professional. The layout of my work is always very clear, easily accessible, and always link my work with my other social media’s such as my Instagram, twitter and linkedIn. Also my blogs prove I can switch from different styles of writing and have gained skills this year that have allowed me to professionals and experience media events in a professional manner.

“Burke said there were Three Estates in Parliament; but, in the Reporters’ Gallery yonger, there sat a Forth Estate more important than they all. It is not a figure of speech, or witty saying; it is a literal fact,… Printing, which comes necessarily out of Writing; I say often, is equivalent to Democracy: invent Writing, Democracy is inevitable. …. Whoever can speak, speaking now the whole nation, becomes a power, a branch of government with inalienable weight in law-making, in all acts of authority. It matters not what rank he has, what revenues or garnitures: the requisite thing is that he have a tongue which others will listen to; this and nothing more is requiste.” – Carlyle (1905) pp.349-350
 The above statement from Carlyle show how significant journalism work is. He explains that the commons, priesthood and aristocracy have power but questions their power without writers, who then go on to present the three existing estates, concluding that writers, journalist or people in the media do likewise share a particular amount of  power.

Conclusion 

To conclude, this module has given me encouragement, guidance and opportunity to begin to step into the professional realm of journalist. I believe this year has assisted me in developing a deeper understanding into theories around journalism, as well as participating in the practical side of journalism. Theories which have been particularly insightful and helpful to me, especially as I am also a blog writer, have been the inverted pyramid, as it provides a solid framework of article writing. It helps me to communicate the essential and most interesting pieces of information to catch an audience in order to stir discussion, which I believe, is an essential skill of journalism and a valuable building block in terms of professional writing. This quote has been particularly insightful to me, "Things are newsworthy because they represent the changefulness, the unpredictability and the conflictual nature of the world." (Stuart Hall 1996). In journalism, this quote sums up the extreme environment and pressure professionals work under. The ever changing world of politics, culture, environment and social media are all elements which journalists absorb themselves in every day to produce the most controversial and ground breaking pieces of writing, which inspires me, as an upcoming journalist, every day.

References 

Breiner, J., n.d. News Entrepreneurs: What makes a professional journalist? Ethics.
Calhoun, C.J., 1992. Habermas and the Public Sphere. MIT Press.

Entman, R.M., 1993. Framing: Toward Clarification of a Fractured Paradigm. Journal of Communication 43, 51–58. doi:10.1111/j.1460-2466.1993.tb01304.x

Esipisu, M., Khaguli, I.E., 2009. Eyes of Democracy: The Media and Elections. Commonwealth Secretariat.

Habermas, J., 1991. The Structural Transformation of the Public Sphere: An Inquiry Into a Category of Bourgeois Society. MIT Press.

Hennessy, B., 2006. Writing Feature Articles. Taylor & Francis.

Huang, T., 2012. 6 questions journalists should be able to answer before pitching a story.
inverted pyramid - definition and examples of inverted pyramids [WWW Document], n.d. About.com Grammar & Composition. URL http://grammar.about.com/od/il/g/Inverted-Pyramid.htm (accessed 5.2.14).
Journalism Education: How To Write A Profile Story, n.d.
Lee-Wright, P., Phillips, A., Witschge, T., 2011. Changing Journalism. Routledge.

NUJ code of conduct [WWW Document], n.d. National Union of Journalists. URL http://www.nuj.org.uk/about/nuj-code/ (accessed 5.1.14).
Open journalism | Media | The Guardian [WWW Document], 2012. URL http://www.theguardian.com/media/open-journalism (accessed 5.1.14).
Pape, S., Featherstone, S., 2006. Feature Writing: A Practical Introduction. SAGE.

Russell, A., 2011. Networked: a contemporary history of news in transition. Polity, Cambridge.

Scanlan, C., 2003. Birth of the Inverted Pyramid: A Child of Technology, Commerce and History.
Silvester, C., Talese, G., n.d. The Norton Book of Interviews: An Anthology from 1859 to the Present Day, 1st edition. ed. W. W. Norton & Co Inc., New York.

Sissons, H., 2006. Practical Journalism: How to Write News. SAGE.

Steele, B., 2002. Guiding Principles for the Journalist.
The 7 deadly sins of pitching journalists and bloggers - Muck Rack [WWW Document], n.d. URL http://muckrack.com/daily/2013/10/17/the-7-deadly-sins-of-pitching-journalists-and-bloggers/ (accessed 5.2.14).


Profile Feature.

Beauty Crush. 

Twenty four year old Samantha Sharene-Maria from London, who also follows the nicknames Beauty Crush, Sammi Maria and Miszmaria has created successful YouTube videos on tutorials about make-up, fashion advice, beauty and health products has converged to magazines such as cosmopolitan and won awards like best Beauty Vlogger 2011. “I create videos on makeup tutorials, my outfits, products I’ve been loving, health, advice and lots more really.” 

Joining YouTube on the 22nd of july 2009 this was the start of a whole new world for Sammi. She started out by blogging through this she came across Kandee Johnson who is a famous YouTuber video blogger and from then was inspired to create her own channel. Today Sammi has 1,219,614 subscribers on her most popular YouTube channel and sets her channel up into different sections of videos; Styling, Beauty, Hauls, Advice and Monthly Favs. Starting from YouTube Sammi’s carried on spreading over other social media sites such a Twitter, Tumblr, Facebook, Instagram and Bloglovin’. Her twitter account has an astonishing 97.5k with followers such as Teen Vogue, CosmopolitanUK, and Topshop on Instagram 320,231 followers she is highly adored on social media.  Having all these different media platforms has allowed Sammi to create a real personal rapport with her fans, which is similar to her video’s. Sammi’s videos give the viewer a sense of friendship and loyalty, almost like she is the viewers best friend is how she address the audience making her really likably and making viewers want to follow her and subscribe to her.




“It’s opened up a whole new world of people who share the same interest and who are willing to listen to you and share with you they’re experiences and opinions. I don’t remember what I was doing before blogging and YouTubing! I’m so glad I have been able to meet and talk to so many lovely people through YouTubing.”


On January 28th 2010 Sammi’s second YouTube channel was created. “Hey guys, I make beauty/fashion video’s on my main channel ‘Beautycrush’ but this is my vlog channel for all things random! Days in the life, thoughts trips etc!” With a 265, 063 subscribers this blog allows Sammi to set aside her beauty vlog and have a more personal video blog channel. In 2011 that’s when Sammi was awarded her first official award, Cosmopolitans Best Vlogger award. Through this, Sammi got the opportunity to work with Cosmopolitan in June 2013 which gave her followers and the public to have a face to face webcam chat with her advising any beauty questions or query’s.

A fan of beauty crush talks to us about her experience following her video blog. “I started following beauty crush from about the start of 2010. When I first followed her she was fairly new to YouTube and wasn’t as popular as she is now, which is nice to see how she’s progressed from how she looks, how her video blogs have changed. I found her when I was looking up different make-up tutorials and from the moment I watched one of her videos I was hooked. I follow all of her Twitter, Instagram, the lot and even follow the Tumblr fan pagers of her. She is a complete inspiration and really makes me want to follow in her footsteps on blogging. In all of her video’s she seems so laid back, and you can really see her personality, which makes her more relatable as a viewer. I will always follower her, she inspires me so much!”


I defiantly can see her going further into the media in the feature and spreading her brand to even more media platforms. By watching Sammi’s blogs and following her as a viewer it’s confirmed why this normal girl from London has become so popular. She is relatable, has a quirky sense in fashion, has tatto’s and hair every girl wishes she had.

Feature Articles.

University without the cost.

For young people in Britain the most conventional path to take is, to attend University, obtain a degree then to progress to a professional career. However, this path has a cost; a relatively immense one. Graduates are now leaving university with a dooming fifty grand debt on their shoulders. Almost half of recent graduates in the UK are in non-graduate jobs - Office for National Statistics. So why has it become societies rule of this higher education procedure and why should it come with such a price?

If university was without a cost, anyone could experience higher education no matter what background or income the student’s parents earn. It would give people who never thought they had a chance, to go to university and have equal rights as much as everyone else, to study and maximize themselves educationally and personally to also change from the social civilizations they were born into and expected to follow. It seems unfair that university is judged on how much money a students parents earn rather then on their actual intelligence. Scholarship programs should be set in place to support those students who’s parents may not be able to support but have the ability to go to university. Money shouldn’t be a barrier weather a person has an education or not, it should be about if they are academically talented, hark working and serious about getting a further education to progress to a professional career.

As well as benefiting people themselves, in society having more educated people in the country would benefit the economy. Steve Radley, director of policy at EEF, the manufacturers' organisation, states: "We need a concerted effort to get more young people studying the science and engineering degrees that will drive our economy forward and more of them taking up well paid opportunities." Governments are encouraged to push on university education to young people as it creates more workers in the professional fields for the country, looked good on a country if the people are well educated and universities can even act as a tourist attraction. Take Oxford University, a lot of tourists are seen wearing Oxford University hoodies. Having well educated people in the country also attracts people to that country, for example ‘the best surgeons are in Britain’, due to the training and national circular in Britain, this may result into in the economy as it’s drawing people to the country.

Another positive about university being free is the opportunities and skills learnt after graduating from university. The moving away from home process which 73% of students do, usually gets students prepared for life out of education, and helps gain students life skills such as cooking, cleaning, organization, time management, understanding the values and saving money. The social side usually appeals to students aswell and gives students the opportunity to meet lots of new different people.

Juxtaposing the above reasons why university shouldn’t cost, they’re several reasons why it simply wouldn’t be practical if it were free. Firstly, the country still in not the best of economic state, the government having to pay for university fees they purely couldn’t. “ University has to be funded the money has to come from somewehere. The government is the guardian of taxpayers money, if University was ‘free’ there a lot of very unhappy people, having to pay more tax, have less income concluding a more of people plus employment poor standard of living.” - Deirdre Barron (Regional Sales Manger and former student at Gloucester University.) As Deirdre states if university was ‘free’ to the student’s it would have to be funded through tax payers money and the government. As it’s already the more money earnt the more pay paid the tax to cover the cost of university would be awfully high rasing a lot of issues with tax payers.

University in Britain being at no cost to a student would mean other countries in the EU would then have to follow this system. There are so many international students in Britain it would mean the British students wouldn’t pay but the international students would have to pay which then again is going to cause a stir and it’s a fair system for the students wanting to study aboard.

"We complain about getting a huge debt, it's in a man gable way and allows families that don't earn as much money for there children to have a go at earning money themselves, if there clever enough to go to university then they should. A degree is becoming less and less valuable but in terms of education and knowledge its always a good thing to have a good education nation then a less educated nation." - Margot Cousland (Current Undergraduate Marketing Student.)  

The value of a degree would decrease if university was free, it would me tan more people with degree’s resulting to the government having to again pump more money into universities to help them provide for the amount would be judged on even more things like the grades, what university, work experience etc. University is definitely not for everyone and if it was free, there will be people attending who aren’t serious about it and may feel forced by parents to go, which isn’t impartial as it comes out of the taxpayers wage. “ University has to be funded the money has to come from somewehere.

Allen, K., 2013. Half of recent UK graduates stuck in non-graduate jobs, says ONS. The Guardian.
Copping, J., n.d. Almost half of university leavers take non-graduate jobs.
Pettinger, T., n.d. Should University Education be Free? | Economics Help.
Reiff, M., n.d. How we could solve the riddle of higher education funding. The Guardian.

This House believes university education should be free [WWW Document], n.d. idebate.org. URL http://www.europe.idebate.org/debatabase/debates/education/house-believes-university-education-should-be-free (accessed 4.30.14).


How has the vast paste of change in technology effected communication?
                                                                               
‘Meditated communication’ defines our form of communication weather that’s on a mobile phone, via email, instant messaging, watching television, surfing the Internet, all of these need technology in order to create, send and receive communication. Communication is such a enormous contributor in day to day life we use it nearly constantly. ‘The average number of times people check their phone is nine times an hour’ – The New York based app locket. Has this way of communication effected us socially, psychologically and emotionally in a positive or a negative way?

Surely communication is at it’s greatest it’s ever been? It’s faster than ever, we can communicate with people all around the world at any time using apps such as Skype. For business organizing events, marketing, employing it’s mostly all now done through the internet/technology. Meditated technology, names the Internet and smartphones has revolutionized business completely in the past decade, especially the past 2 years. It is rare now to find a business not using some form of app, smartphone or tablet somewhere in the company. With the growing smartphone market, businesses have utilized mediated technology either for themselves in the day to day running of the business, or with their end user in the form of a mobile website or adspot for mobile. From a business owner's perspective, meditated technology has had huge benefits and been a huge plus for communications. All of our invoicing, voicemails and calls are handled through the Internet and smartphones with apps available, making running a business on the move very easy and practical. Technology has provided a hassle-free solution to business owners and has slowly begun the process of eradicating endless stacks of invoices and notes from the office scene.

On the other hand critiques argue that today we are the most isolated, and lonely we’ve ever been as a society due to this zombie like state of constantly being on our mobiles, laptops, IPads. Some people say we will begin to loose the skill of writing by hand as everything will be written on computers. Studies have consistently shown that one in 10 of us is lonely, but areport by the Mental Health Foundation suggests loneliness among young people is increasing.


Gall, R., n.d. The Loneliest Generation? So-Called Millennial.
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Rogers, E.M., 1986. Communication Technology. Simon and Schuster.
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News Reports.

Lk24th October 2013.
Secret Slums of North London.
Illegal immigrants offered a free plane home if they leave the country instantly.

Eastern European illegal immigrants settled in the derelict grounds of Hendon FC have finally have been evicted. After four years since squatters moved here the grounds become out of hand and turned into a slum. This Hendon shantytown became a well known place to Romanians from the Transylvania part of the country. The residents of this site had no running water, electricity, and lavatories and was invested with rats.

                  Two of the residents transporting their laundry with a wheel chair 
                       just off Cricklewood Lane. 

Local resident claims “The council should of sorted this from the start and not let
it get to this stage. My children’s bikes have been stolen they’ve created a massive
rat problem in the area. They shouldn’t of been allowed to come here and do these
sort of things it’s been a real hindrance and it’s not been nice to live here since
they’ve moved here. It’s completely changed the community, it’s made me and my
family feel unsafe  to be in our own home, it’s just not fair.

It’s said that ministers declined putting an estimation on how many residents were
staying at this site however, MigrationWatch claimed it may have been about fifty
thousand a year since  the slum began in 2009.   

Borough of Barnet’s head of environment Dean Cohen says “This is suburban London
and several residents have raised the issue of the squatters with me. This kind of squalor
has no place in London.”